5 Bad Landing Page Examples & How We Would Fix Them
Landing pages are critical to converting website visitors into customers, leads, or subscribers. However, even slight missteps in design, messaging, or functionality can hurt your conversion rates.
Cross The Grain
Branding / Identity / Illustration / UI / UX / Web Design
Overview
Cross The Grain is a woodworking company specializing in handcrafted furniture and home décor. Known for blending traditional craftsmanship with modern design, the company had a loyal local following but sought to refine their branding and elevate their online presence to attract a broader audience.
Challenges
1. Outdated Logo and Brand Identity
- The existing logo did not effectively communicate the premium craftsmanship and design aesthetic of the brand.
- The visual identity lacked cohesiveness, which hindered brand recognition.
2. Website Shortcoming:
- The old website was outdated in design and functionality.
- Navigation was difficult, and the product pages did not adequately showcase the beauty or quality of the furniture.
- It lacked modern SEO practices, limiting organic traffic and discoverability.
3. Content Gaps
- The previous website content was inconsistent in tone and didn’t align with the brand’s professional image.
- Product imagery was low-quality, failing to highlight the intricate craftsmanship of their pieces.
Solutions
1. Logo Redesign: A Modern Take on Tradition
We collaborated with Cross The Grain to refresh their logo, ensuring it aligned with their refined brand image while maintaining a nod to their heritage.
Steps Taken:
- Discovery & Concept Development
- Final Design
2. Website Redesign: A Showcase for Craftsmanship
We redesigned the Cross The Grain website to create a modern, user-friendly platform that showcased their products and brand story effectively.
Steps Taken:
- Custom WordPress Redesign
- Improved Functionality
- Functionality Enhancements
3. Content Revamp & Professional Photography
To further elevate the site, we developed new content and coordinated professional product photography.
Steps Taken:
- Content Development
- Photography Coordination
4. SEO Optimization for Enhanced Visibility
We implemented foundational SEO strategies to help Cross The Grain reach a wider audience and improve their search engine rankings.
Steps Taken:
- Keyword Research
- On-page Optimization
Results
1. Elevated Brand Identity
The redesigned logo was praised for its modern look while staying true to the company’s heritage.
2. Website Transformation
3. Content and SEO Improvements
Conclusion
By redesigning their logo and website, refining their content, and implementing strategic SEO, we helped Cross The Grain modernize their brand identity and establish a powerful online presence. The updated website became a key tool for attracting new customers and reinforcing their reputation for craftsmanship and quality.