5 Bad Landing Page Examples & How We Would Fix Them
Landing pages are critical to converting website visitors into customers, leads, or subscribers. However, even slight missteps in design, messaging, or functionality can hurt your conversion rates.
LMC Custom Homes
Branding / Graphic Design / Identity / UI / UX / Web Design
Overview
LMC Custom Homes is a premier homebuilding company specializing in custom-designed homes tailored to their clients’ needs. With a reputation for exceptional craftsmanship and attention to detail, the company had primarily relied on referrals and word-of-mouth for business growth. To expand their reach and modernize their marketing, they sought a professional website that would showcase their portfolio, streamline communication with potential clients, and improve their online visibility.
Challenges
1. No Established Brand Identity
- While LMC Custom Homes had a strong reputation locally, they lacked a professional logo and cohesive visual identity.
- The company had no online presence, making it difficult for potential clients to learn about their services or view their work.
2. Website Architecture Needs
- The client had a vision for their website, but they needed guidance on structuring it to best serve their business goals, such as showcasing their work, generating leads, and improving client engagement.
- They required help organizing content and ensuring the website’s navigation was clear and user-friendly.
3. SEO Visibility
- With no previous SEO efforts in place, the company had limited visibility on search engines, which meant they were missing out on local and regional opportunities.
Solutions
1. Logo Design: A Visual Identity for Luxury Custom Homes
The first step in creating a strong online presence for LMC Custom Homes was designing a logo that aligned with the luxury and craftsmanship the company embodies.
Steps Taken:
- Discovery & Concepting
- Logo Design
2. Website Architecture & Content Strategy: A Collaborative Approach
Collaborating closely with the client, we designed a website that would not only highlight their work but also serve as a tool for lead generation and client engagement.
Steps Taken:
- Information Architecture
- Content Strategy
3. Custom WordPress Website Design
Content needed a cohesive voice and a focus on user intent.
Steps Taken:
- Theme Selection & Customization
- Portfolio Integration
4. Implementing SEO Keywords for Local Visibility
Content needed a cohesive voice and a focus on user intent.
Steps Taken:
- SEO Keyword Research
- On-Page SEO Optimization
Results
1. Brand Identity Established
- The newly designed logo gave LMC Custom Homes a polished, professional image that stood out in the competitive homebuilding industry.
- The cohesive branding across their website solidified their luxury, high-end reputation.
2. Effective Website & User Engagement
3. SEO Visibility & Increased Traffic
Conclusion
By developing a professional logo, creating a custom website tailored to LMC Custom Homes’ needs, and implementing an effective SEO strategy, we helped the client establish a strong online presence. The website now acts as both a showcase of their exceptional work and a powerful tool for attracting new business. As a result, LMC Custom Homes has seen increased visibility, more inbound inquiries, and a stronger brand identity in the local market.