5 Bad Landing Page Examples & How We Would Fix Them
Landing pages are critical to converting website visitors into customers, leads, or subscribers. However, even slight missteps in design, messaging, or functionality can hurt your conversion rates.
Robert’s Tree Service
Branding / Graphic Design / Identity / UI / UX / Web Design
Overview
The client, a family-owned tree service company, had been serving the local community for over a decade. Known for their personalized service and expertise in tree care, they wanted a professional online presence to reflect their commitment to quality and community trust. However, their existing website suffered from several user experience (UX) issues, outdated design, and lacked a cohesive brand identity.
Challenges
1. Outdated Logo and Brand Identity:
The existing logo was generic and did not convey the company’s values of sustainability, craftsmanship, and community focus.
2. Website Issues:
The website was not visually appealing or user-friendly.
- Navigation was confusing, with essential services buried in dropdown menus.
- The mobile experience was poor, leading to a high bounce rate.
3. Content & SEO Shortfalls:
- The content lacked consistency in tone and professionalism.
- There were no clear calls-to-action (CTAs) encouraging visitors to book consultations.
- The site had minimal visibility on search engines due to poorly targeted SEO keywords.
Solutions
1. Logo Design: Building a Visual Brand Identity
To start, we worked closely with the client to understand their mission, values, and target audience.
Steps Taken:
- Research & Discovery
- Concept Development
- Final Design
2. Website Design: A Seamless Online Experience
Using WordPress, we customized a theme to ensure the design extended the brand story online.
Steps Taken:
- Theme Selection
- Customization
- Functionality Enhancements
3. Content Refinement & SEO Optimization
Content needed a cohesive voice and a focus on user intent.
Steps Taken:
- Content Audit
- Content Refinement
- SEO Strategy
Results
1. Brand Identity Impact
The new logo helped the company establish a stronger brand presence in the Dallas-metro home building community.
2. Improved UX
3. Enhanced Search Visibility
Conclusion
By designing a logo that authentically represented the company’s values, customizing a WordPress theme to enhance UX, and refining content for SEO, I helped the client build a cohesive, professional online presence. The project not only increased their online visibility but also fostered trust with their local community, directly contributing to their business growth.